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provides expert intellectual property advice that is business-focused, practical, and customized for every client. Before forming IdeaLegal, Founder Mike Heilbronner handled intellectual property issues for numerous Fortune 500 companies as in-house counsel for Adidas, the second leading athletics brand in the world, and as an associate with the intellectual property group of Kilpatrick Stockton LLP.
About Mike Heilbronner, President
"Blue-chip Intellectual Property Experience"
Mike Heilbronner founded IdeaLegal to address a need mainstream lawyers were missing: business-focused, flexible,
and cost-effective IP advice and legal services for small and mid-sized companies that need brand and other intellectual
property protection. Mr. Heilbronner spent the last decade addressing intellectual property protection and infringement
issues for a number of Fortune 500 companies. Most recently, as in-house counsel for Adidas, the second leading athletics
brand in the world. Mr. Heilbronner oversaw brand enforcement and a host of other critical IP related business priorities,
including trade secrets, right of publicity, patent protection and infringement litigation, idea submission, licensing,
and consulting and product development agreements.
Major wins at Adidas included:
Managing successful complex trademark infringement and counterfeiting litigation against formidable opponents, including Wal-Mart,
Target, Payless ShoeSource, KMart, Skechers, Steve Madden, J. Crew and Kenneth Cole. Securing more than $15 million in settlement
payments in litigation and creating broad marketplace awareness of the risks of transgressing the company´s marks. Establishing
strategy and protocols for enforcing adidas´s famous Three-Stripes trademark, Originals Superstar trade dress, and other IP rights
against infringers and counterfeiters.
Before joining adidas, Mr. Heilbronner worked as an associate with the intellectual property group of Kilpatrick Stockton LLP, a
500-lawyer firm based in Atlanta, GA. There, he honed his outside counsel skills and understanding through the protection of national
and international brands, including marks owned by Anheuser-Busch, General Mills, Harley-Davidson, and the Estate of Martin Luther King.
These matters involved wide-ranging and complex issues such as the protection of a motorized sound, combating private-label knock-offs,
and protecting the name and likeness of a social and political icon.
Additional Experience
Mr. Heilbronner is listed in the peer-nominated publication, The International Who´s Who of Trademarks Lawyers 2006 (3d Ed.).
Mr. Heilbronner is an Adjunct Professor of Law at Lewis & Clark Law School in Portland, where he teaches an advanced course on trademarks
practice and strategy.
Mr. Heilbronner is an active member of and speaker with the International Trademark Association (INTA). He has spoken at an advanced INTA
seminar for trademark practitioners, and in 2006, he spoke about brands personified by a famous individual at INTA´s annual meeting.
Mr. Heilbronner serves on the Executive Committee of the Intellectual Property Section of the Oregon State Bar. He has presented seminars
for the Intellectual Property, Computer and Internet, and Antitrust and Trade Regulation sections of the state bar.
Mr. Heilbronner co-authored with Miles Alexander of Kilpatrick Stockton LLP two law review articles involving the trademark dilution doctrine
and the Federal Trademark Dilution Act.
Mr. Heilbronner will serve as President of the Board of Directors of the Fruit & Flower Childcare Center in 2006-2007.
Mr. Heilbronner received his Juris Doctor degree from Duke University and his Bachelor´s degree from the University of Michigan.
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