Brand, character, technology, and content licensing enable businesses to build new revenue streams
and expand brand marketing objectives. The enormous growth of brand licensing and retail merchandising
reinforces the importance of solidifying and leveraging intellectual property assets. Companies with
marketable and licensable intellectual property must utilize sound business practices and reliable
agreements that maximize the value of IP assets.
IdeaLegal has broad experience developing and implementing strategy for brand, character, and celebrity
licensing and merchandising. We have also helped clients craft valuable technology licensing and
development programs. IdeaLegal also helps clients litigate and resolve licensing disputes.
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