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When a major retailer introduced a product that used the famous PENDLETON trademark and one of the
company's heritage logos, IdeaLegal rapidly assessed the situation and developed a strong yet
sensible litigation posture that facilitated a favorable settlement. Mike ably briefed senior
management on the issues, possible scenarios, and costs, and he provided practical, business-focused
advice throughout.
David Armentrout
Retail Division Manager, Pendleton Woolen Mills, Inc.
www.pendletonwoolenmills.com
Mike Heilbronner provides high-quality, responsive service. He takes a hands-on approach,
offering practical, results-based solution and advice.
Paul Ehrlich
Vice President & General Counsel
Adidas America, Inc.
Although we have counsel for general legal needs, we have found it extremely valuable to work
with IdeaLegal on trademark matters. Mike understands brand marketing, and he quickly grasped
our unique business model. He has helped us develop strategies to protect and grow the company´s
trademarks. IdeaLegal sees the big picture and helps business people think of legal issues as
part of their strategy as opposed to a necessary evil.
Paul Anthony
President, Rumblefish, Inc.
www.rumblefish.com
When a potential local competitor threatened one of our trademarks, we hired IdeaLegal to
evaluate the situation and propose a solution. Mike provided a concise but thorough explanation
of our options and likely outcomes, and he recommended a clear strategy to address the problem.
Mike´s practical advice led to a cost-effective resolution in a matter of weeks.
Kathy Brodhagen, Marketing Development
Abbotsford Egg Products
www.abbotsfordeggproducts.com
Mike Heilbronner´s work as in-house counsel with adidas was instrumental in strengthening our
enforcement of our core brand symbols. Mike helped adidas develop and implement a long-term,
successful brand protection strategy. As outside counsel to adidas, Mike and IdeaLegal remain
valuable assets to the company´s intellectual property team.
Tim Behean
Associate General Counsel, IP, adidas International Marketing, BV
IdeaLegal understands how trademark issues affect our mid-sized business. Mike Heilbronner has
helped us understand and navigate the hazardous landscape of brand protection in defense of an
important trademark dispute. His advice throughout has been incisive, focused, and business-forward.
Trip Schneck
President, TIG Global, LLC
www.tigglobal.com
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