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When a major retailer introduced a product that used the famous PENDLETON trademark and one of the
company's heritage logos, IdeaLegal rapidly assessed the situation and developed a strong yet
sensible litigation posture that facilitated a favorable settlement. Mike ably briefed senior
management on the issues, possible scenarios, and costs, and he provided practical, business-focused
advice throughout.
David Armentrout
Retail Division Manager, Pendleton Woolen Mills, Inc.
www.pendletonwoolenmills.com
Mike Heilbronner provides high-quality, responsive service. He takes a hands-on approach,
offering practical, results-based solution and advice.
Paul Ehrlich
Vice President & General Counsel
Adidas America, Inc.
Mike Heilbronner is a fantastic intellectual property lawyer and strategist, has done great work for Rumblefish and has a stellar reputation amongst my colleagues and entrepreneurial connections. I like to collaborate with lawyers who actually have a business mind/perspective and Mike is one of those rare individuals that can speak law and business.
Paul Anthony
CEO, Rumblefish, Inc.
www.rumblefish.com
Mike Heilbronner´s work as in-house counsel with adidas was instrumental in strengthening our
enforcement of our core brand symbols. Mike helped adidas develop and implement a long-term,
successful brand protection strategy.
Tim Behean
Associate General Counsel, IP, adidas International Marketing, BV
IdeaLegal understands how trademark issues affect our mid-sized business. Mike Heilbronner has
helped us understand and navigate the hazardous landscape of brand protection in defense of an
important trademark dispute. His advice throughout has been incisive, focused, and business-forward.
Trip Schneck
President, TIG Global, LLC
www.tigglobal.com
Mike is a no-nonsense guy. His advice cuts through the clutter of legal hodge-podge and he gets to the choices you have to make quickly.
John Bernard
Managing Partner, Mass Ingenuity
www.massingenuity.com
IdeaLegal has got your back! Mike Heilbronner's understanding of Intellectual Property Law coupled with a strong work ethic makes for a great partner.
Rob Langstaff
Founder/CEO, Ryz
www.ryz.com
Mike Heilbronner was a big help when we were wading through the murky waters of copyrights and branding in the early days of Dave’s Killer Bread. The creation of the Dave’s Killer Bread logo was inspired in part by a conversation we had with Mike in 2005. He has helped us avoid missteps in branding, and we have always been quite satisfied with his advice.
Dave Dahl
Co-founder, Dave's Killer Bread
www.daveskillerbread.com
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